General Mills announced recently that it has filed a patent on a technique to pelletize fiber and calcium for use in ready-to-eat (RTE) breakfast cereals.
The process will use a gelatinized starch to coalesce calcium and fiber for the purpose of supplementing processed cereals. Mmmm…
Is this a big deal? Well…General Mills thinks so. The company is notorious for boasting “with whole grain first ingredient” on its high sugar cereals.
One of the best examples is Cinnamon Toast Crunch – a clearly less-than healthy breakfast option with whole grain monikers splattered across its front-of-packaging propaganda: