In a recent study of general knowledge about dietary fiber, the Kellogg Company found that Americans are not-so-surprisingly, not-so-knowledgeable about the roles and sources of dietary fiber.
In a study of 1,006 adults conducted in November 2010, Kellogg’s found that of those surveyed:
- 20% mistakenly believed that meats and seafoods are a good source of fiber
- 17% thought dairy contains fiber
- 10% believed that water has fiber
- 15% thought that fiber is important only for promoting bowel regularity
- 72% surveyed expected whole grain foods to be good sources of fiber, when they aren’t necessarily are
The general population’s knowledge deficit about fiber isn’t surprising: Americans get less than half the amount of fiber they need each day.
Simple studies pointing out fundamental fiber knowledge gaps are good PR tools for cereal companies; a nearly similar study covered recently in this blog was conducted by General Mills with almost equivalent results.
While ready-to-eat breakfast cereals can be a good source of whole grain and dietary fiber, it is important to look for those that don’t contain added, functional fibers but that do have a minimal amount of added sugars. See this recent post for a list of recommended breakfast cereals that are high in fiber, low in sugar and iron-fortified.