Stacy’s Pita Chips: Whole Grain Hoax?

15 Jun

Stacy’s Pita Chips: Whole Grain Hoax?

If you’re like me, you like a high-carb, nutritionally void snack every once in awhile. Enter Stacy’s Pita Chips. Somehow, pita chips have gotten a not-altogether-deserved “health halo” in the consumer’s eye. They’re usually only slightly healthier than regular chips, due mostly to the fact that they’re baked (with some fat added) instead of fried. They are generally low in fiber and high in salt – your standard carb-y snack food. Not bad, but not great.

Stacy’s (which isn’t the cute, independent brand you think it is – but rather just another Frito-Lay brand), now comes in “Multigrain”. Great – so at least they took care of the low fiber problem of the original “Simply Naked” version, right? Not exactly. Stacy’s is just one in a long line of products pushing a Multi-Grain faux food: brown packaging, a few flecks of seeds in the product, and an almost identical white flour ingredient list as the original flavors.

Here’s how it breaks down with Stacy’s: 10 “Simply Naked” (original) chips have 130 calories, 1 gram of fiber. The “Multigrain” flavor has 140 calories in 9 chips and 2 grams of fiber. Double the fiber, isn’t that good?

Not if you look at the ingredient list: both flavors start out with “enriched wheat flour” – a.k.a. white flour – not a good sign for a first ingredient if you’re looking for a whole grain food. Further down the “Multigrain” ingredient list you do find some whole wheat flour and stone ground whole wheat flour – but don’t fool yourself into thinking you’re eating a “100% whole grain” food. There might be some whole grain in there, but it’s relatively unchanged from the original version.

Just another example of how you can’t rely on a food’s packaging or the manufacturer’s claims on the front of the package – the devil is in the details – and in this case, the details are in the Ingredients List.

One Response to “Stacy’s Pita Chips: Whole Grain Hoax?”

  1. Karen April 28, 2013 at 6:49 am #

    I didn’t know Stacy’s was owned by Frito-Lay. Sheesh….
    Although savvy in reading labels, sometimes I get duped.

    I knew, after tasting these once, they were “too good to be true.” Love hi-salt, high preservatives…Reminds me of Kessler’s book and the fact that he dumpster-dived to get the facts off the ingredients in restaurant foods. OMG…it’s sooo true. We are getting addicted to these ingredients.

    All processed flour [and no doubt the rest of it] turns into sugar in body. I wish it didn’t…
    for some..sets up a craving and for me, I wanna know “when would a ‘normal’ person’ have it again.

    Thank you so much for this post.

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